In 2008 Dianne Groves, President and Owner of Edward A. Enterprises, LLC was going through a difficult personal journey. She was going through a divorce after a 30 year marriage and helping her daughter go through one at the same time.   She was working in a handbag department in a well known department store, when at different occasions customers would ask her if the store carried merchandize to carry feminine hygiene products.  At times there had been small bags that could serve the purpose, but overall the store did not carry such merchandize.  After doing some investigating at other retail stores, pharmacies, and boutiques, Dianne discovered there was not a lot on the market to fill the need. 

     For a time, Dianne forgot about the need for a product that would work for feminine hygiene products, until one morning she woke up and a design was in her head.  She got some paper, made a pattern, cut some fabric and started to sew.  After showing the product to her daughters and seeing their reaction she knew she was onto something.  She then did research on patents and trademarks and in March of 2010 Edward A. Enterprises, LLC was formed.  Now after hard work and perseverance she has an up and coming company and a product that is in commerce and doing very well.

     Dianne attributes her tenacity in making this venture do well is her wanting to give back to Cervical and Breast cancer.  Her daughter had a cervical cancer scare in 2005 and now a young 27 year old friend is on a Breast Cancer journey as well.

     Dianne has said “I believe I was blessed by a higher power to be the vehicle to make this venture work, and to pay it forward.”